Irena is a digital strategist and lead generation expert with over a decade of experience helping mission-driven organizations build compelling online presences that fuel real-world impact. Irena’s work blends thoughtful website design, intuitive user journeys, and cutting-edge marketing strategy to help nonprofits and advocacy groups deepen engagement, increase donations, and grow sustainably.

From full website redesigns to data-backed outreach campaigns, Irena specializes in creating platforms that don’t just look beautiful—they drive action. Irena has led the design and implementation of data-driven lead engines that capture high-intent prospects across both B2B and B2C sectors, segmenting and qualifying hundreds of millions of profiles by demographics, behavior, and over 60 attributes to ensure precise, effective outreach. Irena integrates automated nurturing campaigns and CRM workflows that boost conversions and reduce acquisition costs, helping clients—from grassroots nonprofits to scaling foundations—achieve more with less.

Irena’s approach is always collaborative and strategy-first. She co-founded Avarr Webbing, a global marketing consulting firm that aids businesses and nonprofits in growth and scalability. Notably, it has served clients like the United States Air Force Academy and NAACP. Irena is also the National Admin for the Black Wall Street USA Informational Technological Council, addressing technological challenges worldwide.

Irena holds a bachelor’s degree in Public Relations from North Carolina A&T University. She resides with her husband, daughter, dog, cat, two bunnies and five chickens, enjoying a fulfilling family life.