Avarr Webbing | Digital Marketing Agency
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our seo offer:

We’ll get you noticed above larger organizations and connect you with passionate supporters who care about your cause

Expand your impact

With Search Engine Optimization

With limited resources, nonprofits often struggle to stand out against larger organizations or corporations that can invest heavily in digital marketing. A solid SEO strategy can be the key to gaining a competitive advantage. Here’s how we help nonprofits use SEO strategies to increase visibility, build trust, and connect with audiences that care about their cause—all without a hefty marketing spend.

  • We'll help you manage your Google Ads
  • We'll streamline your communication
  • We'll help you build corporate partnerships
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How We Are Helping Nonprofits Use SEO to Boost Their Missions and Reach



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Optimize for Cause-Related Keywords

We identify and target keywords that align with your cause. By doing so, your nonprofit can reach audiences actively searching for information or services related to your mission. This approach helps bring in visitors who are genuinely interested and likely to engage, volunteer, or donate to your cause.

Foster a community of support that’s close to home

We optimize your website for local search terms—such as “food banks in [city]” or “animal shelters near me”—so your nonprofit can attract local supporters, volunteers, and donors. We will also optimize your Google My Business profiles, to ensure accurate information about your location, hours, and contact details.

Content creation is a powerful way to build SEO while also educating the public

We will publish blog posts, articles, and resources related to your cause. This not only increases your online visibility, but it also builds your reputation and establishes your nonprofit as leaders in your mission which attracts and retains donors and supporters.

Use SEO to reach Fundraising goals and increase Gala ticket sales

We create dedicated landing pages optimized with keywords like “charity run,” “fundraising gala,” or “virtual donation drive” for your event. These pages make it easier for people in your area searching for events or ways to give back to find and join in your event. Additionally, we create seasonal or campaign-specific keywords around popular times for giving, such as during holidays or Giving Tuesday.

Use backlinks to build for greater authority

We will write articles and submit them to other reputable websites to secure quality backlinks. By actively pursuing backlinks, your organization will boost credibility and authority in the eyes of supporters.

Utilizing Social Media to Amplify SEO Efforts

If your organization uses social platforms to share blog posts, events, and resources, we will integrate your SEO and social media to create a cohesive digital presence that reaches your supporters across multiple channels.

User Experience (UX) & SEO

Given that more than half of web traffic now comes from mobile devices, it’s essential for your nonprofit to provide a seamless experience on all devices. We will complete a website evaluation to determine whether your website meets 2024 web standard requirements such as site speed, simplified navigation, and clear calls-to-action. Making recommended adjustments improves the likelihood visitors are around longer and they take action. To get a website evaluation, click here.

Tracking and Measuring Results to Refine Strategy

We use tools like Google Analytics to monitor your website traffic to help us understand which content performs best and refine your SEO strategy based on this data. For example, if a blog post on a specific topic receives a lot of views, we will create more content around that topic to continue attracting interested users.

Using SEO to Build Partnerships and Increase Collaboration

As your website gains visibility, other organizations and potential collaborators are more likely to notice your organization. For example, a high-ranking nonprofit in the area of homelessness may attract interest from government agencies, other nonprofits, or companies interested in corporate social responsibility initiatives. These collaborations often lead to greater visibility and expanded opportunities to fulfill your mission.

stand out against larger organizations

We will target specific keywords and focus on local SEO or niche content, so your organization can reach your ideal audience without a large budget. This approach helps your nonprofit maximize your impact and engage the people most likely to support your cause.

We’re Ready to Get Started

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